Web Analytics

Google Analytics to Drive Sales and Profit

Google Analytics is one of the best tools for tracking all elements of your website. Whether you're a small business owner looking to gain insight on how users interact with your website or the marketing director of a global corporation looking to make strategic decisions about the positioning of your next online campaign, Google Analytics can provide the comprehensive data necessary to make well-informed decisions.

Basic

$50 $20 one-time cost
  • AdWords data sync
  • Site speed reporting
  • Audience segmentation
  • Notification & alert setup
  • Monthly e-mail reports
  • Bounce rate reporting
  • Interactive dashboard

Advanced

$250 $100 one-time cost
  • AdWords data sync
  • Site speed reporting
  • Audience segmentation
  • Notification & alert setup
  • Monthly e-mail reports
  • Bounce rate reporting
  • Interactive dashboard
  • Setup of goals
  • Website call tracking
  • Data analysis

Custom

$500 $250 one-time cost
  • AdWords data sync
  • Site speed reporting
  • Audience segmentation
  • Notification & alert setup
  • Monthly e-mail reports
  • Bounce rate reporting
  • Interactive dashboard
  • Setup of goals
  • Website call tracking
  • Data analysis
  • Ecommerce setup
  • Custom dimensions
  • 3rd party data integration
  • Tracking troubleshooting

Our Process (Advanced and Custom Packages)

Our team of Google Analytics consulting experts will sit down with you to learn about your unique business goals and begin the analysis process right away. Once we obtain a full picture of what your website data is saying and align it with your business goals, we'll work with you to form the proper strategy and make the necessary recommendations to get your business moving in the right direction.

Our time-tested processes have been refined through extensive amounts of industry research and applying what we know to over 550 satisfied clients. We can quickly adapt our services and our approach as Google Analytics changes or as your business goals change.

Common Mistakes Encountered

Missing tracking code

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If the tracking code is missing from a website, it makes it harder to determine where your visitors are coming from and identify cases of self-referral. When you have this information, you can better allocate your marketing resources.

Unidentified broken links

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Error 404 and 500 internal Server Error pages harm the SEO performance and user experience of a website. Using a tracking code can help you identify when people land on broken pages, thereby improving the overall performance of your website.

0% bounce rate

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Finding a 0% bounce rate sounds like a dream. However, this perfect response means your Google Analytics settings are not collecting data correctly. Without this information, you won't know how engaging your content is, which can impact sales. We can help rectify this situation.

Missing ecommerce tags

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If you are running an Ecommerce store, Google Analytics' Ecommerce category will provide you with quantifiable data that can help you develop sales and marketing plans that help you grow the business faster.

Session IDs in URLs

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Session IDs are essential for understanding what pages visitors land on, the referral source, what they do on the page, and where they left your site. We can help set up Session ID's that don't appear in URLs – we'll share the reason why.

Quotation marks and typos

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Typos are an all too common problem. Unfortunately, if you make this mistake with a line of code, it stops working. We can help you identify and resolve these types of errors, so you get access to the information that you need.

Missing parameters

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Marketing parameters are essential for monitoring paid and social marketing. They are particularly useful for tracking your customers, so you know which page, and from which site they originated. We can help set these up for you.

Missing manual tags

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It is vital to track the effectiveness of the marketing channels you use so you can invest your resources appropriately. Manual tags help you track engagement across channels like social media, email, RSS, Google News, and more.

Badly optimized funnels

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The output of a marketing funnel is a conversion. Most of the time, the conversion is a sale, but it could be a sign up to an email list or something else. Accurately tracking this information provides you with the date you need to improve the conversion rate across the funnel.