Learn More About Ride-Vertise: Digital Out Of Home Platform

Serving Knoxville, Charleston, Miami, New Orleans, Memphis, Nashville, Chicago and Denver Businesses

Ride-Vertise is a rideshare advertising platform that leverages facial detection technology and location-based data to provide contextual and connected experiences – making your ad dollars work harder.

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What Is Headlights?

The Local Lighthouse team identifies drivers of popular rideshare apps such as Uber and Lyft who spend the most time driving each week in Knoxville and surrounding communities. We work with the most active drivers to place tablets in their vehicles for the promotion of Google My Business listings.

What Is Google My Business?

It is a revolutionary feature of Google. Google My Business or GMB enables business owners to list and manage info regarding their business online. It helps people find any services or place nearby their location.

With Google My Business, you can easily get information about any company or service provider including its location, website, phone number, posts, and working hours. As a bonus, the company reputation is also for all to see via their service or product reviews.

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Where Do Google My Business Listings Appear?

Google Search Page Map Pack

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Google Search Knowledge Panel


Google Maps


How Important is Google My Business?

In 2019 Google My Business is the top lead source for local businesses. These listings often appear above any website link in Google Search (unless you are paying for Google Ads). In fact, nearly 60% of Organic traffic to your website comes through Google My Business. Furthermore, more than 70% of local business phone calls are triggered in Google My Business.

How Does Headlights Intergrate With Google My Business to Improve Local Visibility?

Engagement is one of the most important signals for any Google My Business listing. Google wants to see interaction with a business listing. Through the eyes of Google interaction = popularity which then determines how often that listing is shown on category level searches such as 'restaurant near me', 'real estate agents Knoxville', 'best attorney in Maryville', etc. The Headlights platform shows your listing to real users and it simulates interaction by clicking on Posts, scrolling through reviews, and opening the listing on a variety of keyword searches. This, of course, is all happening while a captive audience in the back of an Uber or Lyft is watching the tablet screen, taking in rich brand information. In essence, your business is benefitting two-fold. First, from the simulated engagement and secondly from thousands of eyeballs each week either learning about your business for the first time or having your brand reinforced for their next purchase.

Feature Google Listing

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Showcase Google Posts

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Exhibit Google Reviews

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What Does the Onboarding Process For Headlights Look Like?

The first step to signing up for Headlights is to fill out the form at the bottom of this page. In the next 24 hours, one of our team members will reach out to you to begin the onboarding phase. After our first meeting, The Local Lighthouse team will request Manager level access to your GMB listing. This is purely so we are able to create posts (think specials, brand messaging, events, updates related to your business). Typically it takes 5 business days to create and post the content on your GMB listing. You will then receive an email letting you know the advertisements are live and running in the Headlights platform. At the end of each month, you'll receive a comprehensive report showing the number of times your listing was shown, along with the number of phone calls, website clicks, and direction requests from Google My Business. Payment is handled via a secure credit card processing system hosted off-site.

For a limited time, The Local Lighthouse is offering a free 30-day trial (no credit card required) to any Knoxville or Maryville business.

Please fill in the applicable form below. One of our friendly team members will be in contact with you in the next 24 hours.