Google My Business Profile Comprehensive Audits Boosted with New GMB Grader Tool
October 7, 2019
Knoxville, TN-October 7, 2019--The Local Lighthouse, a leading white-label agency delivering SMB marketing solutions, announced today the launch of a new, unique tool, the GMB Grader. This free solution was designed to guide agencies in creating and maintaining their clients' Google My Business (GMB) profiles.
With the GMB Grade, users can receive an instant diagnostic assessment of their GMB profiles, looking at three crucial metrics:
Presence: The status of the listing and overall completeness of the listing data
Reputation: The number of actual reviews, average star rating, and responsiveness of the business owner on both positive and negative reviews
Outreach: The quantity, quality, and frequency of posts on the business listing
From these three measures, the tool then provides a prescriptive evaluation as well as a comprehensive marketing strategy to improve the GMB profile. This improvement can then lead to better business outcomes and a more stellar reputation.
The launch of GMB Grader coincides with Google's focus on making GMB a top priority for local businesses' online visibility. The Local Lighthouse fills a gap where business owners find themselves struggling, unable to fully leverage the many opportunities GMB offers. With this tool, the steps needed to improve the business's profile are outlined with the objective to improve search engine optimizati0on and rankings.
"Google's focus on GMB is transforming the way a local business interacts with its online presence," said Chris Tabb, Owner of The Local Lighthouse." GMB Grader aligns perfectly here, encouraging agencies to help business owners understand their opportunities and then use our guided marketing process to maximize the impact of these new content and promotion tools on their businesses."
The GMB Grader was designed to be an essential tool for agencies as they help local businesses remain competitive and enhance their online profiles. By focusing on optimizing GMB profiles, agencies have the ability to help local businesses thrive and grow.
GMB Grader is free to use and is available online at https://thelocallighthouse.com/gmb-grader-tool/.
About The Local Lighthouse:
The Local Lighthouse empowers agencies to take charge of their clients' business growth, combining human guidance with intuitive technology to make marketing easy, effective, and affordable. It serves as a trusted online expert, offering a unique blend of leading-edge technology, and high-quality digital advertising services for small and mid-sized agencies. For more information, please visit thelocallighthouse.com.
Chris Tabb is the creator of The Local Lighthouse where he leads tech strategy, activation and measurement of customer facing marketing efforts.
Prior to starting The Local Lighthouse, Chris was the lead technologist at Edelman where he oversaw strategy for top-tier clients including Activision, Cisco, Bush Beans, Netflix, Starz, and T Rowe Price. Chris is also recognized in the marketing space for his experience with data orchestration, tech stack alignment, and customer identity resolution.