Local Lighthouse Blog
Spotlighting Local SEO Trends Powering Today's Top Digital Marketers
Yet Another Google Bug: MARKED RESOLVED
The bug appeared to be contained only in the Main Website URL in Maps. For those instances where we’ve identified a location that was showing a redirect when the main website link was clicked, we were unable to recreate the same experience with the Menu or Appointment links.
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Alert: Google Turns Volume Way Down on Local Pack Results
SEMRush Sensor data shows that Google has likely dropped the frequency of Local Packs appearing for mobile search results on a given query.
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Is ‘Pay-to-Play’ the Future of Google My Business? SEO Experts Weigh In.
Paying to keep Google from giving your competition an unfair advantage is the detail that has put many experts into an absolute fury over these possible changes.
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Google Maps: Popular Dishes and Other May Updates
The Popular dishes section allows potential diners to review the most talked about menu items as machine learning matches individual foods with customer reviews.
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New Study Shows Difference Between Desktop and Mobile SERP Rank
You may need to change up your website and find new ways to attract attention – but SEO has never been static, and the answer has always been to show customers that your site or store has what they need.
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Google’s Local Pack Ad Label Will (Probably) Drive More Paid Clicks
Seeing these Ad results showing up in the spaces reserved for standard GMB entries means that Google is now moving into GMB as a pay-to-play service instead of the free service it has been up until now.
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You Should Be Listening: How to Optimize for Voice Search
Authority makes your site valuable to consumers, which is why search engines, including voice search, rate it so highly. Provide more useful content than others in your field, and you’ll land on position zero.
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Top Call Tracking Software Providers Compared: CallJoy, CallRail, and CallTrackingMetrics
For now, CallJoy is only available by invitation. Companies need to have a Google My Business account and request a spot on the waiting list to be considered.
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Google Coincidentally Makes Ads Look More Like Organic Free Results
As many people have pointed out, this change may actually make the difference between ads and organic results less clear.
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