Blog

Local Lighthouse Blog

Spotlighting Local SEO Trends Powering Today's Top Digital Marketers

Yet Another Google Bug: MARKED RESOLVED

By Chris Tabb | Jun 17, 2019

The bug appeared to be contained only in the Main Website URL in Maps. For those instances where we’ve identified a location that was showing a redirect when the main website link was clicked, we were unable to recreate the same experience with the Menu or Appointment links.

Read More

Alert: Google Turns Volume Way Down on Local Pack Results

By Chris Tabb | Jun 12, 2019

SEMRush Sensor data shows that Google has likely dropped the frequency of Local Packs appearing for mobile search results on a given query.

Read More

Is ‘Pay-to-Play’ the Future of Google My Business? SEO Experts Weigh In.

By Chris Tabb | Jun 11, 2019

Paying to keep Google from giving your competition an unfair advantage is the detail that has put many experts into an absolute fury over these possible changes.

Read More

Google Maps: Popular Dishes and Other May Updates

By Chris Tabb | Jun 11, 2019

The Popular dishes section allows potential diners to review the most talked about menu items as machine learning matches individual foods with customer reviews.

Read More

New Study Shows Difference Between Desktop and Mobile SERP Rank

By Chris Tabb | Jun 11, 2019

You may need to change up your website and find new ways to attract attention – but SEO has never been static, and the answer has always been to show customers that your site or store has what they need.

Read More

Google’s Local Pack Ad Label Will (Probably) Drive More Paid Clicks

By Chris Tabb | Jun 11, 2019

Seeing these Ad results showing up in the spaces reserved for standard GMB entries means that Google is now moving into GMB as a pay-to-play service instead of the free service it has been up until now.

Read More

You Should Be Listening: How to Optimize for Voice Search

By Chris Tabb | Jun 11, 2019

Authority makes your site valuable to consumers, which is why search engines, including voice search, rate it so highly. Provide more useful content than others in your field, and you’ll land on position zero.

Read More

Top Call Tracking Software Providers Compared: CallJoy, CallRail, and CallTrackingMetrics

By Chris Tabb | Jun 11, 2019

For now, CallJoy is only available by invitation. Companies need to have a Google My Business account and request a spot on the waiting list to be considered.

Read More

Google Coincidentally Makes Ads Look More Like Organic Free Results

By Chris Tabb | Jun 11, 2019

As many people have pointed out, this change may actually make the difference between ads and organic results less clear.

Read More