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Local Lighthouse Blog

Spotlighting Local SEO Trends Powering Today's Top Digital Marketers

Don’t Let Local Leads Evaporate: Why HVAC Companies Need Local SEO

By Chris Tabb | Jul 16, 2019

If you want to make sure your HVAC business is the first port of call for people in your area, you need to make sure your business is showing up on Google. This is where most business owners go wrong.

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Google My Business: Offer Discounts to New Followers

By Chris Tabb | Jul 16, 2019

Users won’t see the precise discount you offer until they choose to follow. That way, you’ll gain followers more directly – and reward them immediately.

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How Google Is Fighting Map Pack Spam

By Chris Tabb | Jul 11, 2019

Perhaps the best advice of all, however, is to engage with your local customers by remaining active, updating your content regularly, and responding to reviews.

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Google Testing GMB Posts in Local Finder

By Chris Tabb | Jun 25, 2019

If your business is already ranking for a particular keyword in the map pack, you can get your Google Posts featured in the Local Finder by making sure to include this keyword in your posts.

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Google Introduces @shortnames (and Other GMB Announcements)

By Chris Tabb | Jun 24, 2019

When users search for these, searches will refer directly back to your business’s profile. It’s an even more direct way to get from a search to a business.

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Start Thinking About Google As The New Homepage

By Chris Tabb | Jun 20, 2019

In a recent case study of local key performance indicators by PureCars, 70% of calls made came directly from Google, versus only 30% coming from the dealer’s website.

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Google Tests Scrolling Local Pack

By Chris Tabb | Jun 19, 2019

It looks like the search engine giant is intermittently testing out a new Local Scroll Pack display, with a horizontally scrolling view for the top local search results. First reported by Todd Moss, the query that triggered this beta Local Scroll Pack was ‘Moving Companies near San Francisco, CA’. Other searches for keywords like roofers, […]

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How Google Is Using Reviews to Understand Your Business

By Chris Tabb | Jun 18, 2019

The frequency of terms is counted, associations are made, and categories are formed to expand the reach of searches linked to a business entity.

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Full Rollout of Q & A Auto-Suggest to Desktop Includes Important Feature Change

By Chris Tabb | Jun 18, 2019

Q & A Auto-Suggest now relies solely on Google reviews to provide suggested answers to new questions. Unlike the previous version, it no longer includes existing Google Q & A answers.

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