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Local Lighthouse Blog

Spotlighting Local SEO Trends Powering Today's Top Digital Marketers

How Google Determines Authority for a Business in Local Search

By Chris Tabb | Jul 21, 2020

To stand out from the local crowd, it’s important to understand the relationship that exists between website pages and your GMB visibility in the Local Pack.

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Why should I optimize Google My Business when there’s really nothing I can do to make a difference? …Or can I?

By Chris Tabb | Jul 16, 2020

After three years of extensively working with Google My Business listings, I consistently hear two myths regarding optimizations: There’s no reason to optimize a Google My Business listing because listings primarily appear for direct searches of your business name. “Sal’s Pizza Parlor”. There isn’t much to optimize as ‘Near me’ searches drive the vast majority of […]

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What are Listings and Why Do They Matter?

By Chris Tabb | Jul 1, 2020

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included […]

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6 Reasons Your Local Business Listings Need to Be Accurate

By Chris Tabb | Jul 1, 2020

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a […]

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How Many Visitors Were on Your Website Last Week?

By Chris Tabb | Jun 10, 2020

How did they find you? How long did they stay? There is a tool that can give you answers to these questions. We here at The Local Lighthouse are total geeks (especially about stats and tracking results by the numbers) so it should go without saying that we love website analytics. Don’t worry, we don’t […]

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7 Reasons Why Your Business Needs Website Analytics

By Chris Tabb | Jun 10, 2020

7 Reasons Why Your Business Needs Website Analytics In the world of modern business, every entrepreneur can appreciate the value of a winning website. It is an incredibly powerful tool that can increase awareness, trust, and sales figures for both online and offline operations. Regardless of the industry, it is an essential feature of any […]

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Google My Business Profile Comprehensive Audits Boosted with New GMB Grader Tool

By Chris Tabb | Oct 7, 2019

Knoxville, TN-October 7, 2019–The Local Lighthouse, a leading white-label agency delivering SMB marketing solutions, announced today the launch of a new, unique tool, the GMB Grader. This free solution was designed to guide agencies in creating and maintaining their clients’ Google My Business (GMB) profiles. With the GMB Grade, users can receive an instant diagnostic […]

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Google My Business for Marijuana Dispensary Businesses

By Chris Tabb | Jul 17, 2019

Google My Business (GMB) is one of the most valuable tools available for your cannabis business. It provides a versatile platform that lets you connect with more customers looking for your products in your area.

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Short Names and Other Reasons for Google My Business Suspensions

By Chris Tabb | Jul 17, 2019

Google has made several updates over recent weeks, from the launching of Place Topics, Discount Offers, and Popular Dishes. As is often the case with Google updates, there has been a number of unintended consequences.

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