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Local Lighthouse Blog

Spotlighting Local SEO Trends Powering Today's Top Digital Marketers

Google My Business Profile Comprehensive Audits Boosted with New GMB Grader Tool

By Chris Tabb | Oct 7, 2019

Knoxville, TN-October 7, 2019–The Local Lighthouse, a leading white-label agency delivering SMB marketing solutions, announced today the launch of a new, unique tool, the GMB Grader. This free solution was designed to guide agencies in creating and maintaining their clients’ Google My Business (GMB) profiles. With the GMB Grade, users can receive an instant diagnostic […]

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Google My Business for Marijuana Dispensary Businesses

By Chris Tabb | Jul 17, 2019

Google My Business (GMB) is one of the most valuable tools available for your cannabis business. It provides a versatile platform that lets you connect with more customers looking for your products in your area.

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Short Names and Other Reasons for Google My Business Suspensions

By Chris Tabb | Jul 17, 2019

Google has made several updates over recent weeks, from the launching of Place Topics, Discount Offers, and Popular Dishes. As is often the case with Google updates, there has been a number of unintended consequences.

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Don’t Let Local Leads Evaporate: Why HVAC Companies Need Local SEO

By Chris Tabb | Jul 16, 2019

If you want to make sure your HVAC business is the first port of call for people in your area, you need to make sure your business is showing up on Google. This is where most business owners go wrong.

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Google My Business: Offer Discounts to New Followers

By Chris Tabb | Jul 16, 2019

Users won’t see the precise discount you offer until they choose to follow. That way, you’ll gain followers more directly – and reward them immediately.

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How Google Is Fighting Map Pack Spam

By Chris Tabb | Jul 11, 2019

Perhaps the best advice of all, however, is to engage with your local customers by remaining active, updating your content regularly, and responding to reviews.

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How Google Determines Authority for a Business in Local Search

By Chris Tabb | Jul 2, 2019

To stand out from the local crowd, it’s important to understand the relationship that exists between website pages and your GMB visibility in the Local Pack.

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Google Testing GMB Posts in Local Finder

By Chris Tabb | Jun 25, 2019

If your business is already ranking for a particular keyword in the map pack, you can get your Google Posts featured in the Local Finder by making sure to include this keyword in your posts.

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Google Introduces @shortnames (and Other GMB Announcements)

By Chris Tabb | Jun 24, 2019

When users search for these, searches will refer directly back to your business’s profile. It’s an even more direct way to get from a search to a business.

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