As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a […]

How did they find you? How long did they stay? There is a tool that can give you answers to these questions. We here at The Local Lighthouse are total geeks (especially about stats and tracking results by the numbers) so it should go without saying that we love website analytics. Don’t worry, we don’t […]

7 Reasons Why Your Business Needs Website Analytics In the world of modern business, every entrepreneur can appreciate the value of a winning website. It is an incredibly powerful tool that can increase awareness, trust, and sales figures for both online and offline operations. Regardless of the industry, it is an essential feature of any […]

If you want to make sure your HVAC business is the first port of call for people in your area, you need to make sure your business is showing up on Google. This is where most business owners go wrong.

Users won’t see the precise discount you offer until they choose to follow. That way, you’ll gain followers more directly – and reward them immediately.