After three years of extensively working with Google My Business listings, I consistently hear two myths regarding optimizations: There’s no reason to optimize a Google My Business listing because listings primarily appear for direct searches of your business name. “Sal’s Pizza Parlor”. There isn’t much to optimize as ‘Near me’ searches drive the vast majority of […]

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a […]

How did they find you? How long did they stay? There is a tool that can give you answers to these questions. We here at The Local Lighthouse are total geeks (especially about stats and tracking results by the numbers) so it should go without saying that we love website analytics. Don’t worry, we don’t […]

7 Reasons Why Your Business Needs Website Analytics In the world of modern business, every entrepreneur can appreciate the value of a winning website. It is an incredibly powerful tool that can increase awareness, trust, and sales figures for both online and offline operations. Regardless of the industry, it is an essential feature of any […]