If you want to make sure your HVAC business is the first port of call for people in your area, you need to make sure your business is showing up on Google. This is where most business owners go wrong.

Users won’t see the precise discount you offer until they choose to follow. That way, you’ll gain followers more directly – and reward them immediately.

Perhaps the best advice of all, however, is to engage with your local customers by remaining active, updating your content regularly, and responding to reviews.

If your business is already ranking for a particular keyword in the map pack, you can get your Google Posts featured in the Local Finder by making sure to include this keyword in your posts.