7 Reasons Why Your Business Needs Website Analytics

7 Reasons Why Your Business Needs Website Analytics

In the world of modern business, every entrepreneur can appreciate the value of a winning website. It is an incredibly powerful tool that can increase awareness, trust, and sales figures for both online and offline operations. Regardless of the industry, it is an essential feature of any successful digital marketing strategy. Therefore, unlocking the full potential of the site should be on every business owner’s agenda. Embracing Google Analytics is one of the best ways to make it happen.

Still unsure about what Google Analytics is or why it should be a priority?

Here’s all you need to know.

1. Traffic

This tells you how many people are visiting your site (also called sessions). Having a benchmark of your normal website traffic can alert you when something’s wrong or if your advertising strategies are paying off by bringing in more traffic.

2. Channels, sources, and mediums

This information tells where your visitors are coming from. Are they finding your website through an organic search, a paid ad, a social media post, or from an email campaign? These data points tell you where your marketing or SEO efforts are doing well and what can be improved to drive more traffic.

3. Conversions

You can track your conversion rate in Google Analytics and how much revenue is attributed to each page. Perhaps an itinerary page helps a visitor make a reservation or a particular room page has a high conversion rate. By understanding your high-converting pages and conversion paths, you can replicate those successes or find out what pages need some work.

4. Engagement

There are many reports in Google Analytics that pertain to engagement but we’ll group them together here. These metrics can show you what pages your visitors are looking at, for how long, and what pages are causing them to exit your website. Using these insights, you can make edits to the content or images to provide a better experience or new content to meet the searchers’ needs.

5. Demographics

Learn more about who is visiting and interacting with your site by seeing visitors’ ages, genders, and locations. By understanding who’s interested in your property, you can tailor your messaging and website verbiage to meet their unique needs and improve your engagement metrics.

6.  Technology

In your dashboard, you can see what mobile devices and browsers your visitors are using to view your site. Test your website out on various browsers or on your smartphone to see what your potential guests see. If you have a high number of smartphone users but you don’t have a responsive website, you can expect to see your conversion rate and website traffic drop as your site isn’t user-friendly.

7.  Interests

Another interesting insight that Google provides is the interests section. This shows what other interests your visitors have which could be useful when creating new content for your site or social media posts to be more relevant to them.

Now that you get why it’s important, have The Local Lighthouse install it!

Chris Tabb

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